Tadka on Wheels is an Indian food truck bringing authentic North Indian flavors to the Terrace community. The business focuses on providing freshly prepared, affordable, and convenient meals to customers who enjoy traditional Indian street food. This marketing plan identifies our main target segments and outlines how the 4 P’s—Product, Price, Place, and Promotion—will help us reach and retain our customers.

Section 1: Target Market Segmentation

Geographic:

Serving the Indian diaspora and multicultural communities in Terrace and nearby towns. We target high foot-traffic locations and local event spaces with diverse customer bases.

Demographic:

Busy professionals, college students, and young families who prefer affordable, ready-to-eat meals that fit their busy schedules.

Behavioral:

Food enthusiasts who love trying new cuisines and value quick, high-quality service. Many of them use social media and delivery apps to discover new food spots.

Psychographic:

Event organizers, social groups, and festival planners who enjoy flavorful and authentic dining experiences that bring people together.

Section 2: The 4 P’s of Marketing

Product:

Freshly cooked North Indian street dishes such as butter chicken wraps, paneer tikka bowls, samosas, and masala chai. The food is customizable and prepared with authentic spices and flavors.

Price:

Meals priced between $8–$15, with combo offers and student discounts to ensure affordability while maintaining quality.

Place:

Food truck positioned in high-traffic areas—college campuses, parks, and downtown Terrace—plus delivery options through UberEats and DoorDash.

I will use Instagram stories and WhatsApp messages to tell customers about pre-order options, location, and pickup time.