EXECUTIVE SUMMARY

MY business with name Tadka on Wheels is a new Indian food truck that will bring fresh, homemade-style Indian food to the people of Terrace, BC. Many customers in Terrace want more food choices, especially something different from the usual fast-food options. Right now, no food truck in the city sells Indian street food, so this gives us a good chance to start a unique and needed business.

The truck will serve dishes like butter chicken wraps, paneer tikka bowls, samosas, biryani, and hot chai. All meals will be cooked daily using real Indian spices and fresh ingredients. Our goal is to give customers tasty food that is quick, affordable, and full of flavor. We will move the truck to busy locations such as Coast Mountain College, downtown Terrace, local parks, and community events. This will help us reach students, workers, families, and people who want fast and flavorful meals.

Our research shows that most current restaurants in Terrace, including Mr. Mikes, Boston Pizza, and Don Diego’s, offer Western or Mexican food, but not Indian dishes. This means Tadka on Wheels will have a strong advantage because it offers something new. We will also keep our prices low, usually between $8 and $15, so that more people can enjoy our food.

To promote the business, I am going to use Instagram, Facebook, and TikTok to share pictures, videos, and daily specials. We will also offer student deals and event catering. The business will follow all food safety rules, keep the truck clean, and prepare food in a safe and hygienic way.

I thing if I provide good quality, friendly service, strong marketing, and low startup costs, Tadka on Wheels is expected to grow well and become a popular food choice in not only in Terrace but also around all near towns like Kitimat and Prince Rupert.