Competitive Analysis: Restaurant Industry in Terrace (South side)
Direct Competitors, well we have some full-service restaurants with dine-in options and take out options in Terrace like the first one is Mr. Mikes Steakhouse Casual A popular chain known for steaks and casual dining, and second one is Boston Pizza often Well-known family restaurant and sports bar, Don Diego’s Offers Latin/Mexican dishes with sit-down service.
Indirect & Secondary Competitors, if I talk about this part so we have some Fast-food chains like McDonald’s, A&W, and Dairy Queen that offer full meal with affordable price, some Food trucks or small cafes offering quick meals.
Substitute Competitors, some grocery store like Walmart, Save-On-Foods that offer wide verity raw material that help people to make food at home.
Meal delivery services like Skip the Dishes and DoorDash, mostly people use for order food from all kinds of food chain and restaurants.
Statista. (2024). Full-Service Restaurants in Canada – Statistics & Facts. Retrieved from https://www.statista.com
| Category | Competitors | Ranu’s Kitchen |
| Product | Mr. Mikes: Steaks, burgers, Western cuisine Don Diego’s: Latin & Mexican Boston Pizza: Pizza, pasta, pub meals | South Asian/Indian fusion cuisine – unique in Terrace, not offered by others |
| Pricing | Mid-range: $15–$30 per entrée | Affordable, value-for-money ethnic meals Positioned as high-quality yet budget-friendly |
| Place | Mostly in Downtown Terrace (Keith Avenue) – high traffic area | South Side Terrace – fewer full-service restaurants, giving location advantage |
| Promotion | Social media (Facebook, Instagram), local flyers, in-store deals | Emphasis on authenticity, cultural identity, community ties Focus on digital marketing & word-of-mouth |
City of Terrace. (2024). Community Planning and Development Reports. Retrieved from https://www.terrace.ca
Positioning
Competitors are positioned as casual family dining or pub-style restaurants, Ranu’s Kitchen is positioned as authentic, multicultural, homestyle dining with a unique menu – serving a niche in the Terrace food scene
Reputation
Mr. Mikes and Boston Pizza: Strong brand recognition, solid online reviews, Don Diego’s: Positive feedback for unique flavors, Ranu’s Kitchen: Existing loyal customer base, good word-of-mouth. Opportunity to build stronger brand presence with a second location
People
Competitors employ 10–30 staff, depending on size, Ranu’s Kitchen already has trained staff and established systems that can scale with expansion.
Licensing & Permits
Business and health permits from City of Terrace, Food safety certifications, Liquor license if serving alcohol, Zoning and parking compliance for South Side location.
City of Terrace. (2024), Business Licensing and Permits Retrieved from https://www.terrace.ca/business-licensing.
Conduct a Partial SWOT on Each Competitor
| Competitor | Strengths | Weaknesses |
| Mr. Mikes | Strong brand, quality food, dine-in atmosphere | Higher prices, limited ethnic options |
| Boston Pizza | Family-friendly, well-known menu | Lacks uniqueness, menu is very standard |
| Don Diego’s | Unique cuisine, loyal following | Small capacity, limited operating hours |
| Ranu’s Kitchen | Authentic menu, affordable, good service | Less well-known brand, needs more marketing |
Insights:
There is room in the market for authentic, affordable, ethnic dining – especially on the South Side, most competitors do not cater to the South Asian palate or multicultural food lovers.
Identify Competitive Advantage for Ranu’s Kitchen
The best GAP That South Side of Terrace lacks full-service dining options, no existing competitor offers Indian or South Asian fusion cuisine, parking for large vehicles (trucks, work vehicles) is a challenge in current restaurant zones.
Competitive Advantage
Ranu’s Kitchen can position itself as:
- The first full-service ethnic restaurant on the South Side
- A cultural food experience that’s different from all current offerings
- A convenient stop for working professionals, families, and truck drivers.
Other references.
Statista. (2024). Full-Service Restaurants in Canada – Statistics & Facts. Retrieved from https://www.statista.com
Statistics Canada. (2024). North American Industry Classification System (NAICS) 722511 – Full-Service Restaurants. Retrieved from https://www.statcan.gc.ca